Consider these basic tips to help with designing high impact, visually exciting labels for fresh produce.
Simple is Best
Simple labels are often the most successful. If a label is designed with the constraints of the printing process in mind then it is more likely to be a success.
Don’t overcrowd the label
Having too much detail on the label makes it confusing and difficult to print. Plan the layout carefully and try putting type around the curve of the label to free up space in the middle for a logo. Try “landscape” and “portrait” formats to achieve the best outcome.
Try using colours that will attract attention and work together. Consider the colour of the produce to see what suits. Brighter colours work well on the smaller scale of the label rather than more subtle colours that will not have the same visual effect.
The maximum number of colours on the label is five, however, with creative use of tints and overprinting, the illusion of extra colours can be created.
Always quote Pantone reference numbers when requesting a colour match. Sinclair labels are glossy and the Pantone colour used will have a ‘C’ at the end, which stands for coated. If a Pantone colour is unavailable and a colour match is important, supply a colour sample and we will match it to the closest Pantone that we can.
Most labels are ellipses or circles, however, don’t forget special shaped labels can be created when necessary. Try to use the label shape to the best advantage and consider length of words and logo positioning. TABLIFT™ labels are strongly recommended for use on edible skin fruit and the tab should be indicated by an arrow.
We do not recommend using type under 5pt as anything smaller will not print successfully. If you are intending to reverse the type (eg. white out of a blue background) then the minimum type size should be at least 6pt and preferably a bold typeface.
The more ornate a typeface is the larger it will need to be. Small type is more legible as a sans serif typeface and will print more clearly. Ensure important information like PLU numbers and variety names are clear. When creating a label design always check how it looks at actual size to ensure it can be easily read.
Borders that bleed off the edge of the label should be at least 1mm thick to ensure they remain in register when printing. Any object or image within the label should not be closer than 1mm from the edge to maintain printing consistently.
The recommended size for PLU numbers on your labels is 14pt type. On a small label this may be difficult to achieve so a minimum of 10pt is acceptable. The # sign if required is usually slightly smaller than the PLU code number